Here at GloGirl, we love all makeup trends, from the natural to the dramatic. However, in recent years, the most popular look that customers have requested has definitely been a dramatic one, with lots of contouring and bold eye makeup. This is perhaps thanks to celebrities like Kim Kardashian and Cardi B, who tend to eschew a subtle or understated look in favor of something that’s sultry, in-your-face and super glam.

However, after years of the big bold look, we can’t help but notice that a more natural look just might be coming back into vogue. Indeed, many ladies are giving their contour palette a break and instead opting for the “no makeup” makeup look. Here’s everything you need to know about current makeup trends and the rise of the natural look.

It’s Inspired By K-Beauty
Korean beauty – or “K-Beauty” as it’s often called – has exploded in popularity in the Western world in recent years. Initially, women took an interest in Korean skincare, which involves several steps and philosophy of emphasizing good skin so that you don’t need to wear a lot of makeup. K-Beauty makeup trends are all about dewy skin and minimal eye makeup, designed to give the wearer the illusion of having no makeup on at all.

As with anything that has to do with K-Beauty, the name of the game when it comes to a natural makeup look is healthy skin. When one of our makeup artists gives you a natural makeup look, they’ll start off by moisturizing and priming your skin with products designed not only to create a good canvas for a makeup application but to nourish and treat the skin as well.

Celebrities Are Jumping On Board
The rise of the bold makeup trend was inspired largely by Kim Kardashian, who was hugely influential in bringing professional techniques like contouring and baking to the mainstream. However, Kim K herself has been going for a more natural look lately. Her Instagram is full of selfies that feature dewy skin and minimal contouring.

Bold Beauty Isn’t Quite Dead
Just because the trends seem to be moving towards a more natural look doesn’t mean that bold beauty is gone for good. In fact, bold makeup is still a favorite of the stars for red carpet events and magazine editorial shoots. For us mere mortals, bold makeup is still the perfect choice for events like bachelorette nights, special events and parties.

The Natural Look Is Perfect For The Makeup-Shy
While our talented team and many of our devoted clients are makeup junkies who live and die by their lipstick, it’s important to remember that not every woman is makeup-devoted. In fact, we often meet brides who don’t wear makeup in their daily lives and are quite anxious about not looking like their true selves on their big day. For these women, a natural look is a great option. Remember, natural beauty is all about accentuating your natural beauty, not covering it up or trying to make you look like someone else.

GloGirl Offers Two Natural Makeup Looks
“Natural makeup” can mean a lot of things. It can mean “no makeup-makeup,” which is when you subtly use makeup to enhance your natural features. It can also refer to glowing and bronzed looks, where minimal bold colors are used, eschewed instead for soft bronze and pale peach hues. Luckily, GloGirl offers two looks that are perfect if you want to jump on the natural makeup trend.

Simply Glo-ing: This look is the best way to fake the appearance of having just returned from a week in a tropical destination, without the pricey plane ticket. Our talented artists use bronzing and highlighting to give you a natural glow. This look is perfect for a night on the town or a date with that special someone.

Life Of The Party: In this look, we use subtle but powerful makeup techniques to make you look like you, but better. Our artists will enhance your natural beauty in order to make you look like the very best version of yourself. This look is perfect for graduation or a bridal shower.

Visit Us Today To Get Glo-ing
At GloGirl, we’re more than just a hair salon. We’re home to some of the best makeup artists in Boca Raton. Whether you’re looking to try out the natural trend or want to go big with a glam look, let our talented team help you to achieve the look you want so that you can feel your absolute best at your next big event. Call us today to schedule an appointment or to learn more about how we can get your gorgeous for your next event.